Explore this valuable resource to enhance your customer experience practice.
Explore this valuable resource to enhance your customer experience practice.
Explore this valuable resource to enhance your customer experience practice.
Many CX practitioners draw on seemingly impressive facts, widely shared social media posts, engaging keynote assertions, or slides from snazzy pitch presentations when seeking to build understanding, trust, and support. But what is the impact on understanding, trust, and support if quoted research is irrelevant—or worse, simply wrong? That is the problem this guide addresses. Compiled through the collaborative work of customer experience management (CXM) pioneers from across the globe, we designed this guide to help CX practitioners identify and use quality research to build support for customer experience, in the right way, at the right time. It is an essential guide for professionals seeking competence in leveraging high-quality research.
