Jenny Drasko

I’m a Customer Experience and Market Research leader with 15+ years of experience helping organizations understand their customers and turn insights into meaningful action. I’m passionate about elevating CX as a trusted business discipline and using evidence-based thinking to drive real, sustainable growth.

I currently work in the CX division at Ipsos Canada, where I manage one of the major financial services accounts and oversee their end-to-end CX program. This role allows me to collaborate closely with senior stakeholders, guide data-driven decisions, and help shape customer strategies at scale.

I was honoured to be recognized by ESOMAR’s Insights250 as one of 250 Global Innovators and Market Research Leaders worldwide in 2022. I’m a Chartered Marketer, have completed the CX Leadership & Implementation Course (authorized by the CXPA), and am currently expanding my leadership skills through the Master of Business Leadership (MBL EQ) program.

Since joining the CXPA Toronto Board in 2023, I’ve loved contributing to initiatives that strengthen engagement, communication, and collaboration across our local CX network. I’m energized by bringing people together, sharing ideas, and helping advance CX as a powerful force for organizational and customer value.

Outside of work, I’m an active traveler and hiker, and a passionate tennis, basketball, and volleyball fan. These interests fuel my energy, teamwork mindset, and commitment to continuous growth. They also shape how I show up in the CX community—collaborative, curious, and driven to make a positive impact.

I’m excited to continue supporting CXPA, growing the Canadian CX community, and helping shape the future of our profession.