Danielle Holthaus, CCXP

Danielle Holthaus, CCXP, is a Client Experience Leader at Crowe LLP, where she directs the firm’s client experience strategy. In this role, Danielle leads voice of the customer initiatives, enterprise CX governance and enablement, and CX recognition and training programs, with a focus on strengthening client loyalty, value realization, and long-term retention across diverse service lines.

With more than 15 years of experience in customer success, client services, and operations leadership, Danielle has built and scaled high-performing CX and success organizations across professional services and SaaS environments. Her background includes senior executive roles overseeing large, distributed teams, multimillion-dollar budgets, and complex change management initiatives, as well as early-career experience in applied research and academic program management, which informs her data-driven approach to CX.

Danielle is passionate about embedding customer-centricity into organizational culture and strategy. She brings a pragmatic, outcomes-focused perspective to the CXPA Board, grounded in research-informed decision making, metrics-driven CX transformation, and customer-centric culture enablement.