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Sign InEtihad Rail
Customer Experience Lead
Senior Executive with extensive experience in strategy, experience design and driving transformative initiatives. With over 25 years of experience in business administration, strategy, and customer experience, I have a proven track record of setting up new functions, directing strategic initiatives, and creating innovative structures and processes
Drove rapid performance improvement (increasing satisfaction and NPS) with Majid Al Futtaim across the region, while reducing cost by up to 90%. Set up new service concept with Pizza Hut UK that increased NPS by 24 points, while reducing complaints by 40%, within one year.