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We are excited that you are considering partnering with us as a CXPA Affiliate to advance the field of customer experience. This one-year affiliate agreement outlines the terms and expectations for your involvement as a CXPA Affiliate, ensuring a collaborative and impactful relationship. Together, we can strengthen our global network, empower CX professionals, and drive meaningful change within our communities.

CXPA Affiliate Program Terms (Calendar Year 2026 Agreement)

Benefits

  • Join the program at no cost—becoming a CXPA Affiliate has no additional charge beyond maintaining a CXPA membership.
  • Be recognized as part of the CXPA movement, driving increased recognition of CX as a trusted business discipline.
  • Use the official CXPA Affiliate designation on your website and social media platforms.
  • Gain access to CXPA Affiliate branding and limited resources.
  • Appear in a dedicated directory of CXPA Affiliates on the CXPA website.
  • Connect with the CXPA leadership team in your region and participate in regional conversations and initiatives.
  • Receive special membership promotional materials 
  • Share messages through CXPA to encourage the community to participate in your Affiliate activities.
  • Access special CCXP promotional materials for use by Affiliates.
  • Receive content resources to support your efforts as an Affiliate.
  • Use designated communication channels for special interaction with CXPA.
  • Contribute to shaping the future of CX by participating in collaborative opportunities to establish global CX standards.
  • Promote your events on the CXPA event calendar, increasing visibility among CXPA members.
  • Maintain full control over your activities and initiatives while benefiting from the global recognition of the CXPA brand.

Requirements

  • Ensure that the CXPA Affiliate agreement is signed by a CXPA member in good standing who will serve as the Affiliate Ambassador between your organization and CXPA throughout the agreement period.
  • Align your activities with CXPA’s mission, vision, and values, fostering a shared commitment to advancing the CX profession.
  • Actively support CXPA’s ten-year goal to achieve global recognition of CX as a respected professional role, career path, and trusted business discipline that drives sustainable organizational growth.
  • Embrace the CXPA CX Framework and promote the CCXP certification as the preferred global standard for CX professionals.
  • Commit to operating legally, ethically, and with a focus on delivering a positive customer experience.
  • Maintain adherence to CXPA’s mission, vision, and values. Affiliates who fail to do so may have their status terminated before the end of the calendar year.

Expectations

  • Promote CXPA membership to your local community and provide feedback on regional CX perspectives.
  • Uphold CXPA's mission and work collaboratively to advance global recognition of CX.
  • Sign an annual agreement outlining branding rights, responsibilities, and commitments to CX advocacy.
  • Support cross-promotion by promoting CXPA programs and initiatives, while benefiting from cross-promotion for your own events.
  • Publish at least one post per month referencing CXPA on social media, your website, newsletters, etc. CXPA will provide a library of potential messages and articles, or you may develop your own content (e.g., event promotions or recognition of new CCXPs).
  • Publish official content or messages upon request by CXPA or the relevant CXPA Regional Council.

Legal Considerations

Nature of the Agreement:

  • Affiliate agreements are voluntary alignments between independent organizations, each of which remains a separate legal entity. Affiliates are legally and financially independent of CXPA and maintain fiscal responsibility and autonomy over programming, registration, marketing, solicitation, and sponsorship policies (provided these do not conflict with the Affiliate Agreement).
  • Affiliate agreements are non-exclusive. CXPA may have multiple Affiliates in the same market, and your organization may collaborate with other organizations beyond CXPA. All CXPA Affiliates have the same rights and responsibilities.
  • The Affiliate Agreement is valid for the designated calendar year (January 1 to December 31). Without a new signed agreement, Affiliation automatically expires at the end of the year.

Transparency:

  • Comply with CXPA Affiliate branding guidelines and use resources only for authorized purposes.
  • Maintain clear communication of the independent status as an organization connected to CXPA through the Affiliation Agreement. You may not represent yourself as a CXPA business representative or operating entity.
  • Do not use CXPA brand names, marks, and logos in a way that implies the organization is a CXPA business representative or entity.
  • Affiliate Naming Convention: To avoid brand confusion, affiliates are not permitted to use CXPA as part of their organization name. Howwever, each Affiliate is welcome to use the phrase "[Affiliate Name], a CXPA Affiliate". This ensures clarity and consistency across the program.

Accountability:

  • Affiliates may withdraw from the program at any time by providing written notice to CXPA. Upon withdrawal, all CXPA branding, resources, and information must be immediately removed from Affiliate materials.
  • CXPA may terminate the Affiliate Agreement by providing written notice to Affiliate. Upon termination, Affiliates must immediately cease using CXPA branding and resources in new content but may continue to use existing printed materials through the end of the calendar year.