CXPA Global
Sign In Join CXPA

Browse CX Resources by Topic

Explore our extensive library of resources organized by key CX competencies and specializations

Core CX Competencies

Customer Insights and Understanding

Building collective insight into customer needs, wants, perceptions, and preferences through the capture and analysis of the voice of the customer.

Explore All Insights Resources

Customer Experience Strategy

Development of a strategy that articulates a clear vision of the experience that a company seeks to create in support of the company’s brand values.

Explore All Strategy Resources

Metrics, Measurements, and ROI

Creation and reporting of the measures of CX success including their use in business cases to illustrate the ROI and business value of customer experience.

Explore All Metrics Resources

Design, Implementation, and Innovation

Implementing practices and approaches to continuously improve, design and differentiate customer experiences.

Explore All Design Resources

Culture and Accountability

Creating and nurturing a culture, through behaviors, practices and standards that encourages all employees to focus on delivering outstanding customer experiences.

Explore All Culture Resources

Specialized CX Topics

AI & Automation in CX

Implementing AI to enhance customer experiences while maintaining the human touch.

View Resources (42)

Customer Privacy & Trust

Building trust through transparent data practices and privacy-centered experiences.

View Resources

B2B Customer Experience

Strategies tailored for complex B2B relationships and multiple stakeholders.

View Resources

Global CX Programs

Managing consistent experiences across diverse markets and cultural contexts.

View Resources

Inclusive CX Design

Creating accessible experiences that serve diverse customer populations.

View Resources

Employee Experience

Connecting employee and customer experiences to drive better outcomes.

View Resources

Digital Experience

Optimizing digital touchpoints and creating seamless omnichannel journeys.

View Resources

Sustainable CX

Integrating sustainability into customer experiences and business practices.

View Resources

Industry-Specific Resources

Financial Services

CX resources tailored for banking, insurance, wealth management, and fintech organizations.

View All

Healthcare

CX resources for hospitals, clinics, health plans, pharma, and medical device companies.

View All

Retail

CX resources for traditional retail, e-commerce, and omnichannel retail experiences.

View All

Technology

Telecommunications

Travel & Hospitality

Manufacturing

Energy & Utilities

Automotive

Government

View All Industries

Browse by Resource Type

Templates

Ready-to-use Excel, PowerPoint, and Word templates to accelerate your CX initiatives.

View All

Webinars

Recorded educational sessions featuring insights from leading CX practitioners.

View All

Tools

Interactive tools, calculators, and frameworks to support your CX work.

View All

Publications

Comprehensive guides, books, and reports on customer experience topics.

View All

Case Studies

Real-world examples of successful CX initiatives and their business impact.

View All

Blog Posts

Articles on trending topics, best practices, and practitioner insights.

View All

Access Premium CX Resources

Join CXPA to unlock member-exclusive content, tools, templates, and research that will enhance your CX practice.

Get Started Now

Frequently Asked Questions

You can discover relevant resources in multiple ways: Browse by core competencies or specialized topics on this page, use the search function in the top navigation, or visit our Find Resources page to apply specific filters. For personalized recommendations, CXPA members can also use our CX Knowledge Copilot to find resources tailored to their specific questions and needs.
CXPA members enjoy full access to members-only communications like the CXPA newsletter, online reading of all CXPA publications, full access to the CXPA community and CX Knowledge Copilot. Non-members can access a limited selection of free resources, including the CXPA event calendar; resources from CXPA sponsors (contact information may be requested or required); and information about CXPA, CCXP certification, CX Day and other CXPA programs.
We welcome contributions from our community members! If you have developed tools, templates, frameworks, or other resources that would benefit fellow CX professionals, reach out to Gabe@cxpaglobal.org to discuss options on how to best share your resources.

Looking for something else?